The online beauty product market continues to experience rapid growth, but also faces intensified competition.
Brands and retailers must address several major challenges: standing out in a saturated industry, retaining a demanding and often fickle customer base, and maintaining steady growth in a constantly evolving environment.
To grow their business, they need to not only offer innovative products tailored to consumer needs but also deliver a flawless and personalized customer experience.
Implementing a subscription model, whether for regular deliveries of consumable products (creams, masks, serums, etc.) or a Prime loyalty program that provides access to exclusive samples, personalized tutorials, or dedicated promotions, can significantly enhance customer retention and increase the average basket value.
Increase your average cart value and LTV
Reduce your marketing costs by optimizing retention
Stand out from the competition
Enhance your customer relationships and their satisfaction
Set the price and frequency of each product, across all or part of your catalog, to create subscriptions tailored to your customers’ shopping habits.
Customize the design of your product pages to align with your brand identity and highlight the benefits of subscribing.
Provide a seamless shopping experience with mixed cart management, allowing customers to combine subscriptions and one-time purchase products in a single order.
With our upsell feature, your customers can add non-recurring products to their regular subscription orders. This allows you to increase the average shopping cart by offering your subscriber to buy targeted products at the best time.
Your customers can independently manage their subscriptions from their personal account: pause, resume, postpone the next order date, change the frequency or delivery address, and more. Everything is highly flexible to ensure satisfaction.
Track key subscription metrics and maximize your recurring payments with our tools to reduce churn: anticipate card expirations, automate follow-ups in case of payment failures, and more.
Set up exclusive benefits for your subscribed customers (free shipping, discounts, access to personalized beauty advice, etc.) and strengthen your relationship with them.
Offer your Prime loyalty card on a monthly, quarterly, semi-annual, or annual basis, and manage your subscriber benefits within a PrestaShop customer group.
Provide a seamless shopping experience with mixed cart management, allowing customers to purchase their Prime card and one-time products in the same order.
Optimize the renewal rate of your loyalty card and access key subscription metrics to monitor your subscriber base.
Your customers receive their products according to their needs, without having to worry about placing orders again.
Your customers can easily manage their subscriptions from their personal account.
By subscribing, your customers can enjoy discounted prices on their favorite products.
Your subscribers can enjoy perks such as special discounts, priority access, and personalized offers.
A turnkey solution for subscriptions on part of our product catalog
Stéphane, Founder
· Beauty
A flexible, easy-to-install PrestaShop module
Lila, Founder
· Beauty