The online health product market is experiencing rapid growth, driven by rising demand for accessible solutions, but it is also marked by intense competition among players.
Companies in the sector face significant challenges: standing out in an expanding market, building trust with health-conscious and often demanding customers, and ensuring sustainable growth while adhering to strict regulations.
To thrive, they need to offer reliable, effective, and compliant products while delivering high-quality customer support based on transparency and personalization.
Implementing a subscription model, such as automatic deliveries of dietary supplements, pharmaceutical products, or recurring care items, along with a Health Prime loyalty program offering personalized advice, online consultations, or exclusive discounts, can significantly enhance customer retention and increase average basket value.
Increase your average cart value and LTV
Reduce your marketing costs by optimizing retention
Stand out from the competition
Enhance your customer relationships and their satisfaction
Set the price and frequency of each product, across all or part of your catalog, to create subscriptions tailored to your customers’ shopping habits.
Customize the design of your product pages to align with your brand identity and highlight the benefits of subscribing.
Provide a seamless shopping experience with mixed cart management, allowing customers to combine subscriptions and one-time purchase products in a single order.
With our upsell feature, your customers can add non-recurring products to their regular subscription orders. This allows you to increase the average shopping cart by offering your subscriber to buy targeted products at the best time.
Your customers can independently manage their subscriptions from their personal account: pause, resume, postpone the next order date, change the frequency or delivery address, and more. Everything is highly flexible to ensure satisfaction.
Track key subscription metrics and maximize your recurring payments with our tools to reduce churn: anticipate card expirations, automate follow-ups in case of payment failures, and more.
Set up exclusive benefits for your subscribed customers (free shipping, discounts, access to personalized health advice, etc.) and strengthen your relationship with them.
Offer your Prime loyalty card on a monthly, quarterly, semi-annual, or annual basis, and manage your subscriber benefits within a PrestaShop customer group.
Provide a seamless shopping experience with mixed cart management, allowing customers to purchase their Prime card and one-time products in the same order.
Optimize the renewal rate of your loyalty card and access key subscription metrics to monitor your subscriber base.
Your customers receive their products according to their needs, without having to worry about placing orders again.
Your customers can easily manage their subscriptions from their personal account.
By subscribing, your customers can enjoy discounted prices on their favorite products.
Your subscribers can enjoy perks such as special discounts, priority access, and personalized offers.
A subscription offer integrated into our PrestaShop website
Bastien, Head of Digital
· Health